A selection of stuff I’ve done

The tracks

An AI-based white noise music project developed for DSB. Insights show that the younger target group view the train as one of the last legitimate places to take a  break.  The Tracks, which incorporates train sounds, is meant as both a tool and a reminder to just tune out and relax. Listen to the full album here.
Co-creative: Nanna Gjerstrup

the danish women's league

To highlight the still persisting stereotypes regarding women’s football, we developed and produced a football table with female players for the Danish Women’s League sponsor, Gjensidige. We then interviewed children about their relationship to the sport and used their answers to introduce the table. Because stereotypes may start small, but so does big change.
Co-creative: Nanna Gjerstrup

the s-train

Mood film and campaign for DSB’s S-trains. We played with the iconic “S”, turning it upside down , using it as a graphic element and even switching up the logo.
Co-creative: Nanna Gjerstrup
Director: Daniel Debes Bruun

Tasked with creating a “christmas classic” for DSB, we immediately thought of the magic world of the model train. For years, the tiny world behind glass has spellbound children (and adults) at Copenhagen Central Station. So we teamed up with director Esben Tønnesen and Hydralab to get the perfect mix of nostalgia, animation and a touch of christmas magic.
Co-creatives: Jeppe Hvirvelkær & Maja Kargaard 

a xmas story
ORANGE YOU GLAD IT'S SO CHEAP?

Co-developed the universe and TOV for DSB’s cheap ticket concept: DSB Orange. It has resulted in many silly (and highly effective!) films and outdoors. This particular one is for Easter 🐥

A kind of copywriting 2-for-1. This Father’s Day ad was made for Alkohol&Samfund in 2019. Nominated in copywriting/craft at CCA.
Co-creative: Sidsel Fuglsang. 

Father's day

THANKS FOR VISITING

THANKS FOR VISITING